Affiliates
Your product in the hands of creators you can trust.
1,007creator videos in 13 days for Harringtons
More on affiliates
Social commerce unlocked.
A Gold rated TikTok Shop Partner running the whole shop for you: affiliates, GMV Max, flash sale and auction LIVEs, and own brand content.
Open to every brand on TikTok Shop. We run shops for the UK and EU markets, and international brands are welcome.
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Brands we've launched and scaled on TikTok Shop
The whole shop, run by one team.
Five engines that feed each other.
Swipe through all five services →
Our secret sauce
Everyone talks creators. We win on the shop.
Most agencies stop at creator communities. We run those too, brand safety included. But the biggest gains on TikTok Shop come from the e-commerce side: your product pages, your ads and how efficiently every impression turns into an order.
Swipe →
Product page optimisation
Hero image, title, price and bundle structure, reviews and vouchers. We make the product page convert before we pay for a single impression.
GMV Max ads
GMV Max optimises for GMV per 1,000 impressions. You control two levers, your ROI target and your AOV. We set both deliberately and feed it the creators who are already selling.
Efficiency
Impression cost, click-through, add-to-cart and conversion, tracked for every product every week, so spend goes to the products that turn views into orders.
Example shop · Product GMV Max1 to 30 Sep 2026
Cost
£18.2K
SKU orders
2,940
Cost per order
£6.19
Gross revenue
£74.6K
ROI
4.1
● Cost ● OrdersIndicative figures, not a real client account.
How we structure every account£1,000 / day£1,000 / day£500 / day£400 / day£500 / day£200 / day
Separate campaigns by job, so each one gets its own ROI target and budget.
Hero product
Active
Bundles
Active
Single products
Active
Other products
Learning
New launch
Active
Seasonal promo
Paused
Website to TikTok Shop · Harringtons
Same products. Built for TikTok Shop.
- Clean pack shots on a white background
- Aimed at shoppers who already know the brand
- Bundles, with the price shown up front
- Variety bumper packs that raise the average order value
The playbook
1
The hero offer
Which product should a new customer buy first?
2
The product page
Can a shopper and a creator both see why the deal is worth it?
3
Creators + ad spend
Identify the right creators for this product, then amplify with GMV Max.
4
GMV Max spends
Only once steps 1 to 3 are in place. Spend before then goes on ads that can’t convert.
5
Read the data
You most likely won’t strike gold on the first try.
6
Find the next one
One strong offer won’t carry a whole shop. When it works, we find the next product and start again.
+66%more GMV Max spend for Beauty Base from May to September, with ROI held above 11.
3.9×Harringtons AOV at 1 ROI against Purina’s, and 6.4× Mars Petcare’s. A higher average order value wins the GMV Max auction.
On air for the brands you know.
80 hours of Cipher LIVEs funded by TikTok in August and September.
Swipe to see more LIVEs →
Super Brand Week
£1 auction LIVE
£1 auction LIVE
September Mega LIVE
Flash sale LIVE
Launch LIVE
Gel Polish Masterclass
Flash sale LIVE
Founder exclusive LIVE
Flash sale LIVE
First ever £1 auction LIVE
Summer sale LIVE
Flash sale LIVE
£1 auction LIVE
The Cipher Effect.
Whole-shop results for the brands we run.
LIVEsAffiliatesGMV MaxOwn brand content
Our biggest shop. We run all of it.
Mega LIVEs, affiliates, GMV Max and daily content on their own account. Monthly GMV doubled from May to September, and the Beauty Base account grew 2.8× to 112.9K followers.
Read the Beauty Base case study →2.0×Total shop GMV.
May 2026Sep 2026
Growth shown as change, not revenue. Source: Cruva shop data, monthly totals, 2026. LIVE hour figures from the Cipher × TikTok Shop fireside.
LIVEsAffiliatesGMV MaxOwn brand content
Our biggest shop. We run all of it.
Mega LIVEs, affiliates, GMV Max and daily content on their own account. Monthly GMV doubled from May to September, and the Beauty Base account grew 2.8× to 112.9K followers.
Read the Beauty Base case study →2.0×Total shop GMV.
May 2026Sep 2026
Growth shown as change, not revenue. Source: Cruva shop data, monthly totals, 2026. LIVE hour figures from the Cipher × TikTok Shop fireside.
LIVEsAffiliatesGMV MaxOwn brand content
Our biggest shop. We run all of it.
Mega LIVEs, affiliates, GMV Max and daily content on their own account. Monthly GMV doubled from May to September, and the Beauty Base account grew 2.8× to 112.9K followers.
Read the Beauty Base case study →+39%Video views across the shop.
May 2026Sep 2026
Growth shown as change, not revenue. Source: Cruva shop data, monthly totals, 2026. LIVE hour figures from the Cipher × TikTok Shop fireside.
LIVEsAffiliatesGMV MaxOwn brand content
Our biggest shop. We run all of it.
Mega LIVEs, affiliates, GMV Max and daily content on their own account. Monthly GMV doubled from May to September, and the Beauty Base account grew 2.8× to 112.9K followers.
Read the Beauty Base case study →+70%Product impressions.
May 2026Sep 2026
Growth shown as change, not revenue. Source: Cruva shop data, monthly totals, 2026. LIVE hour figures from the Cipher × TikTok Shop fireside.
LIVEsAffiliatesGMV MaxOwn brand content
Our biggest shop. We run all of it.
Mega LIVEs, affiliates, GMV Max and daily content on their own account. Monthly GMV doubled from May to September, and the Beauty Base account grew 2.8× to 112.9K followers.
Read the Beauty Base case study →10.5
11.6
+10%GMV Max ROI held up while monthly ad spend grew 66%.
May 2026Sep 2026
Growth shown as change, not revenue. Source: Cruva shop data, monthly totals, 2026. LIVE hour figures from the Cipher × TikTok Shop fireside.
Own brand contentLIVEsGMV MaxAffiliates
Harringtons and Barking Heads, run as one group.
We overhauled affiliate management and ads, launched Harringtons from zero on 3 Aug 2026 and started own brand LIVEs for both. Harringtons is now the number one dog food brand on TikTok Shop.
Read the Inspired Pet Nutrition case study →5.9×Combined group GMV, Harringtons plus Barking Heads.
Apr 2026Sep 2026
Growth shown as change, not revenue. Source: Cruva shop data, monthly totals, 2026. LIVE hour figures from the Cipher × TikTok Shop fireside.
Own brand contentLIVEsGMV MaxAffiliates
Harringtons and Barking Heads, run as one group.
We overhauled affiliate management and ads, launched Harringtons from zero on 3 Aug 2026 and started own brand LIVEs for both. Harringtons is now the number one dog food brand on TikTok Shop.
Read the Inspired Pet Nutrition case study →5.2×Combined video views.
Apr 2026Sep 2026
Growth shown as change, not revenue. Source: Cruva shop data, monthly totals, 2026. LIVE hour figures from the Cipher × TikTok Shop fireside.
Own brand contentLIVEsGMV MaxAffiliates
Harringtons and Barking Heads, run as one group.
We overhauled affiliate management and ads, launched Harringtons from zero on 3 Aug 2026 and started own brand LIVEs for both. Harringtons is now the number one dog food brand on TikTok Shop.
Read the Inspired Pet Nutrition case study →From 0Barking Heads LIVE GMV. Own-brand LIVEs started in August.
Apr 2026Sep 2026
Growth shown as change, not revenue. Source: Cruva shop data, monthly totals, 2026. LIVE hour figures from the Cipher × TikTok Shop fireside.
AffiliatesGMV MaxLIVEs
An Indian health brand, scaled in the UK.
A rebuilt affiliate programme, GMV Max and flash sale LIVEs took monthly GMV up eightfold in six months.
Read the Fast&Up case study →8.0×Total shop GMV.
Mar 2026Sep 2026
Growth shown as change, not revenue. Source: Cruva shop data, monthly totals, 2026. LIVE hour figures from the Cipher × TikTok Shop fireside.
AffiliatesGMV MaxLIVEs
An Indian health brand, scaled in the UK.
A rebuilt affiliate programme, GMV Max and flash sale LIVEs took monthly GMV up eightfold in six months.
Read the Fast&Up case study →8.4×Video views.
Mar 2026Sep 2026
Growth shown as change, not revenue. Source: Cruva shop data, monthly totals, 2026. LIVE hour figures from the Cipher × TikTok Shop fireside.
LIVEs£1 auction LIVEsGMV MaxAffiliates
August was their biggest month ever.
Flash sale and £1 auction LIVEs, GMV Max and affiliates. LIVE GMV tripled from March to August, and auction LIVEs make 2.6× more per hour.
Read the Mylee case study →+77%Total shop GMV. August 2026 was Mylee’s biggest month on TikTok Shop.
Mar 2026Aug 2026
Growth shown as change, not revenue. Source: Cruva shop data, monthly totals, 2026. LIVE hour figures from the Cipher × TikTok Shop fireside.
LIVEs£1 auction LIVEsGMV MaxAffiliates
August was their biggest month ever.
Flash sale and £1 auction LIVEs, GMV Max and affiliates. LIVE GMV tripled from March to August, and auction LIVEs make 2.6× more per hour.
Read the Mylee case study →3.1×LIVE GMV.
Mar 2026Aug 2026
Growth shown as change, not revenue. Source: Cruva shop data, monthly totals, 2026. LIVE hour figures from the Cipher × TikTok Shop fireside.
LIVEs£1 auction LIVEsGMV MaxAffiliates
August was their biggest month ever.
Flash sale and £1 auction LIVEs, GMV Max and affiliates. LIVE GMV tripled from March to August, and auction LIVEs make 2.6× more per hour.
Read the Mylee case study →2.6×GMV per LIVE hour, flash sale vs £1 auction.
Mar 2026Aug 2026
Growth shown as change, not revenue. Source: Cruva shop data, monthly totals, 2026. LIVE hour figures from the Cipher × TikTok Shop fireside.
£1 auction LIVEs
From zero to £70K+ on £1 auction LIVEs.
Peeko launched on TikTok Shop with us. They sell through £1 auction LIVEs, where TikTok brings the viewers for free. They have sold on £1 auction LIVEs from day one.
Read the Peeko case study →From 0LIVE GMV since launch.
Before launchSince launch
Growth shown as change, not revenue. Source: Cruva shop data, monthly totals, 2026. LIVE hour figures from the Cipher × TikTok Shop fireside.
£1 auction LIVEsFlash sale LIVEsAffiliatesGMV MaxOwn brand content
From zero to one of the biggest sun care brands on TikTok Shop.
We run the whole shop: flash sale and £1 auction LIVEs, affiliates, GMV Max and content. Moving their LIVEs to £1 auctions took GMV per hour up 6.1×.
Read the Malibu Sun case study →6.1×GMV per LIVE hour.
Flash sale LIVE£1 auction LIVE
Growth shown as change, not revenue. Source: Cruva shop data, monthly totals, 2026. LIVE hour figures from the Cipher × TikTok Shop fireside.
Our own software, built for TikTok Shop.
Seller Centre doesn't give you the data to act fast. So we built the tools ourselves.
See all our softwareFull shop · swipe →Product diagnosis Find lookalike creators
Impressions, click-through, add-to-cart and conversion for every product, with a diagnosis of what is holding each one back.
Impression costCTR and CTORPrice-driven vs star performer
Start from the creators already selling for you and find more like them.
Seeded from your top sellersMatch scoreSample efficiency
LIVEs · swipe →LIVE velocity tracker Track profit on every auction lot Presenter leaderboard Set up flash sales for every LIVE
GMV per hour and sales velocity for every stream, live, so the producer knows the moment a product stalls.
GMV per hour15-minute velocityStall alerts
Our live dashboard shows the profit on every order the moment it sells. Our producer watches it for the whole stream and adjusts the running order as it goes.
Profit per lotMin bid vs soldMargin per hour
Which presenter and producer sell best for each brand, and in which hour.
GMV per hour by presenterBest hourvs target
Plan and set up the flash sales for all your LIVEs from one place.
Weekly planStock checksReady status
We’re TikTok’s favourite agency.
For the last 4 years we’ve worked directly with the management at TikTok Shop to launch and grow brands in the UK. We’re the agency they trust most: the most efficient and reliable on the platform.
Our team keeps growing, with close to 30 people in-house, all based in the UK. Our Production Lead, Adam Madeloso, was previously head of TikTok Shop LIVEs at TikTok Shop.
More about usYour next best month starts with this email.
Tell us about your shop and we’ll come back with a plan.
We work with brands of every size and category in the UK and EU markets, and international brands are welcome.
hello@cipheragency.co.uk