CipherGold rated TikTok Shop Partner
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Service · 04 of 05

£1 auction LIVEs.

Every lot starts at £1. TikTok pushes free traffic to auction LIVEs, so they work with no ad spend.

Book a callSee how we track profit
Malibu Sun
Mylee
£1,125Average GMV per hour across our last 194 auction hours
20–60%Net margin after all fees, blended across a session*
£0Ad spend. TikTok pushes free traffic to auction LIVEs
5%TikTok commission on auctions today, against 9% on standard listings

*Net of all fees: agency, TikTok and affiliate. A typical range from our lives, not a guarantee.

Results from our auction LIVEs

Malibu Sun
6.1×GMV per hour after moving their LIVEs to £1 auctions, £117 to £717
Mylee
2.6×GMV per hour on £1 auctions, £365 to £945, with no ads
Peeko
£70K+LIVE GMV since launch, from zero, on £1 auction LIVEs

What to sell

  • 20–100 SKUs per live, highest margin first.
  • Clearance stock and in-house lines, where you have room to discount.
  • Every lot starts at £1. Our presenters tell viewers what it normally costs while the bids climb.
  • Most viewers stay under a minute, so quick lots keep new people bidding.
How a session runs
Quick low-cost lotsBig-ticket anchor · every ~5 min

Profit, tracked live.

Our live dashboard shows the profit on every order the moment it sells. Our producer watches it for the whole stream and adjusts the running order as it goes.

Example shopLIVE1h 12m · £1,810 GMV · £1,508/hr · 26.9% blended margin
RECENT SALESSnow Foam 1L · sold £9 · +£3.56Jump Starter 1000A · sold £24 · −£3.10Microfibre Cloths 10pk · sold £4 · +£1.52
ProductMin bidRRPAvg soldProfit / unitProfit %Units sold
Snow Foam 1L£4.20£12.99£7.85£2.4130.7%38
Multi-Use Lubricant 300ml£2.10£4.79£3.60£1.0228.3%52
Microfibre Cloths 10pk£1.80£7.99£4.10£1.6239.5%44
Wiper Blade Twin Pack£6.40£24.99£11.20£3.0527.2%21
Cordless Tyre Inflator£18.50£49.99£31.40£8.9528.5%14
94-Piece Socket Set£22.00£69.99£38.75£10.6027.4%9
LED Headlight Bulbs H7£8.90£34.99£8.10−£0.64−7.9%6
Jump Starter 1000A£27.50£79.99£24.00−£3.10−12.9%3

Illustrative example with sample products and figures. Your dashboard uses your own costs and prices.

How we use it

01Before the live

We set a minimum bid for every product from your cost, TikTok’s commission and our fee. Lots still open at £1, and the presenter works the bidding past it.

02During the live

Every order lands on the dashboard with its profit, so we can see which lots make money and which don’t.

03As it runs

The producer re-runs the lots that make money, drops the ones that don’t, and changes the pace to hit your goal.

You pick the goal
GMV PER HOURPROFIT % PER HOURABSOLUTE PROFIT

We can switch goals mid-stream, for example to clear stock fast before a sale ends.

After every live: your weekly and monthly reports come from the same data, so you can see what each session made, lot by lot.

Ways of working

Cipher handles
  • Studio, tech, green screen and set design
  • Presenters, producers and training
  • Live profit dashboard and minimum bids
  • Weekly and monthly reports
You handle
  • Stock list with costs
  • Shipping within 4 working days
  • Combining multiple wins into one box
2–3 weeksFrom decision to first live
The Cipher green screen studio set up for a LIVEBehind the scenes in the Cipher studio

Our other services

All services
AffiliatesYour product in the hands of creators you can trust.
GMV MaxAds that convert into new customers and profits within your agreed ROI targets.
Flash sale LIVEsPresenters, sets, hero offers and production, all in-house.
Own brand contentContent that efficiently builds brand and drives sales across multiple platforms.

Ready to go LIVE?

Tell us about your shop and we’ll show you where the growth is.

Book a callhello@cipheragency.co.uk