Where they started
Fast&Up is a health supplement brand from India. In March 2026 its UK TikTok Shop was small, with around 260 creators posting that month.
What we did
A rebuilt affiliate programme.
We rebuilt how the shop finds, samples and briefs creators. By September, more than 1,300 creators were posting for Fast&Up each month, and affiliates drove most of the shop’s sales.
Creators with at least one post that month. Source: Cruva, 2026.
Indexed, March 2026 = 100. Source: Cruva.
Ads behind the videos that already sell.
Campaigns split by job, each with its own ROI target, fed with the creator videos that already sell.
Flash sale LIVEs.
Flash sale LIVEs built around a hero offer, presented and produced in our Warrington studios.
Seven months of growth
Shown as an index, not revenue. Source: Cruva shop data, monthly totals, 2026.
Seven months of growth
Shown as an index, not revenue. Source: Cruva shop data, monthly totals, 2026.
Seven months of growth
Shown as an index, not revenue. Source: Cruva shop data, monthly totals, 2026.
Want results like these?
Tell us about your shop and we’ll show you where the growth is.