Where they started
Beauty Base is a UK fragrance and beauty retailer. In January the shop already had around 3,000 creators posting each month, but almost none of its revenue came from LIVEs: under 1% of GMV.
The brand’s own TikTok account had 40K followers.
What we did
Mega LIVEs and £1 auctions, from our Warrington studios.
We plan, present and produce every LIVE: hero offers, flash sales and prize draws for the monthly Mega LIVE, plus £1 auction LIVEs where our dashboard shows the profit on every lot while we’re on air.
Illustrative example of our live profit tracker.
Indexed, January = 100. Affiliate GMV divided by creators with a post that month. Source: Cruva.
Fewer creators, far more sales from each one.
We focus samples and briefs on the creators whose videos actually sell. Around 2,000 creators now post for Beauty Base each month, and each one sells over five times what a creator did in January.
More spend, same efficiency.
Campaigns split by job, each with its own ROI target, fed with the creator videos that already sell.
Base
A post on their own account every day.
Launches, gift-with-purchase offers and new arrivals, shot in our studio and posted to the Beauty Base account, then boosted when they start to sell.
The year so far
Shown as an index, not revenue. Source: Cruva shop data, monthly totals, 2026.
The year so far
Shown as an index, not revenue. Source: Cruva shop data, monthly totals, 2026.
The year so far
Shown as an index, not revenue. Source: Cruva shop data, monthly totals, 2026.
Want results like these?
Tell us about your shop and we’ll show you where the growth is.