Where they started
Inspired Pet Nutrition owns two dog food brands, Harringtons and Barking Heads. In April, Barking Heads was on TikTok Shop and almost all of its sales came through affiliates.
Harringtons wasn’t selling on TikTok Shop at all. We launched it from zero on 3 August 2026.
What we did
1,007 creator videos in 13 days.
We launched Harringtons with creators from day one: samples and briefs to the creators most likely to sell, then more support for the ones whose videos did.
A bigger basket wins the auction.
We built bundles for TikTok Shop instead of copying the website’s pack shots. Harringtons AOV at 1 ROI is £58, against £15 for Purina and £9 for Mars Petcare. A bigger basket wins the GMV Max auction.
Own-brand LIVEs for both brands.
Own-brand LIVEs started in August for Harringtons and Barking Heads, presented and produced in our Warrington studios.
Six months, two brands
Harringtons plus Barking Heads. Shown as an index, not revenue. Harringtons launched on 3 August. Source: Cruva shop data, monthly totals, 2026.
Six months, two brands
Harringtons plus Barking Heads. Shown as an index, not revenue. Harringtons launched on 3 August. Source: Cruva shop data, monthly totals, 2026.
Six months, two brands
Harringtons plus Barking Heads. Shown as an index, not revenue. Harringtons launched on 3 August. Source: Cruva shop data, monthly totals, 2026.
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