Data you can act on, while it still matters.
TikTok’s own tools tell you what already happened. Ours tell the team what to do next: which product page to fix, which creators to sample, which lot to run again while the LIVE is still on air.
Every Cipher shop runs on them, and your weekly and monthly reports come from the same data.
Full shop
Tools for the products, creators and samples behind every sale.
Product diagnosis
Impressions, click-through, add-to-cart and conversion for every product, with a diagnosis of what is holding each one back.
- ✓Impression cost and CPM per product
- ✓Click-through and conversion trends, week on week
- ✓Each product tagged: price-driven, star performer, weak page or niche
Illustrative example. Your table comes from your own shop data, refreshed daily.
Sample review engine
Every weekday we score every pending sample request across our shops and recommend which to send, based on what each creator earns per video at the other brands we run.
- ✓Ranked on cross-brand sales per video, not follower count
- ✓Repeat creators prioritised where they keep selling
- ✓Recommends only: the account team makes every call
Illustrative example. The engine recommends; a person on the account team always makes the call.
Find lookalike creators
Start from the creators already selling for you and find more like them.
- ✓Seeded from your top sellers
- ✓Match score for every creator
- ✓Lists ready for outreach
Illustrative example. Your matches come from your own shop data.
LIVEs
Tools our producers use during every stream, and to plan the next one.
LIVE velocity tracker
GMV per hour and sales velocity for every stream, live, so the producer knows the moment a product stalls.
- ✓GMV per hour, stream average
- ✓Velocity over the last 15 minutes
- ✓Stall alerts that tell the producer to switch product or drop a flash sale
Illustrative example. Velocity drops tell the producer when to switch product or drop a flash sale.
Track profit on every auction lot
Our live dashboard shows the profit on every order the moment it sells. Our producer watches it for the whole stream and adjusts the running order as it goes.
- ✓Minimum bids set from your costs, TikTok’s commission and our fee
- ✓Profit per lot, live
- ✓You pick the goal: GMV per hour, profit % per hour or absolute profit
Illustrative example with sample products and figures. Your dashboard uses your own costs and prices.
Presenter leaderboard
Which presenter and producer sell best for each brand, and in which hour.
- ✓GMV per hour by presenter and producer
- ✓Best hour for every brand
- ✓Performance against target
Illustrative example with sample figures.
Set up flash sales for every LIVE
Plan and set up the flash sales for all your LIVEs from one place.
- ✓A weekly plan for every stream
- ✓Stock checks before we go live
- ✓A ready status for every session
Illustrative example. Flash sales are set up for every LIVE from one place.
What it means for your shop
The producer sees profit and velocity as it happens, and changes the running order before the hour is lost.
Samples go to the creators most likely to sell for you, ranked on what they sell elsewhere.
Your weekly and monthly reports come from the same data our team works from every day.
See what it finds in your shop.
Tell us about your shop and we’ll show you where the growth is.