LIVEs

What is a TikTok Shop LIVE agency?

A TikTok Shop LIVE agency plans, presents and produces live shopping streams that sell a brand’s products in real time on TikTok. Viewers watch a presenter demo items, ask questions and buy without leaving TikTok, often with limited-time offers that make them act fast.

Book a callSee our results

Cipher LIVE formats

Cipher Agency runs TikTok Shop LIVEs for UK brands from our own UK studios: flash sale LIVEs with presenters, sets and hero offers, and £1 auction LIVEs where TikTok brings the viewers for free.

Flash sale LIVEsPresenters, sets, hero offers and production, all in-house in our UK studios. Mega LIVEs, flash sales and prize draws.
£1 auction LIVEsEvery lot starts at £1. TikTok pushes free traffic to auction LIVEs, so they work with no ad spend.How £1 auction LIVEs work →

LIVE results

#1In Beauty for LIVE revenue, UK 2025
4thBiggest TikTok Shop agency in the UK
80 hrsOf Cipher LIVEs funded by TikTok, Aug and Sep 2026
2.6–6.1×More GMV per hour on £1 auctions, for Mylee and Malibu Sun

Results for brands like yours

2.6×Mylee£1 auction LIVEs make 2.6× more GMV per hour, and August was their biggest month ever.Read the case study →6.1×Malibu SunMoving LIVEs to £1 auctions raised GMV per hour 6.1×.Read the case study →From 0PeekoLaunched from zero on £1 auction LIVEs.Read the case study →

Common questions

What is a TikTok Shop LIVE?

A TikTok Shop LIVE is a live video stream where a brand sells its products in real time. Viewers watch a presenter demo items, ask questions and buy without leaving TikTok, often with limited-time offers.

Can TikTok help fund LIVEs?

Yes. In August and September 2026, TikTok funded 80 hours of Cipher LIVEs.

What is the difference between flash sale LIVEs and £1 auction LIVEs?

Flash sale LIVEs use presenters, sets and hero offers to sell at set prices, with mega LIVEs, flash sales and prize draws. In £1 auction LIVEs every lot starts at £1 and TikTok brings the viewers for free. Cipher Agency runs both.

Where does Cipher Agency film its LIVEs?

All Cipher LIVEs run from our own UK studios, with presenters and production in-house. Cipher Agency was #1 in Beauty for LIVE revenue in the UK in 2025.

More questions in our FAQs →

Want to go LIVE from our studios?

Tell us about your shop and we’ll show you where the growth is.

Book a callhello@cipheragency.co.uk
Read our FAQs →