TikTok Shop questions, answered

Cipher Agency is a UK TikTok Shop agency that runs the whole shop for brands: affiliate management, GMV Max ads, flash sale LIVEs, £1 auction LIVEs and own brand content. We also use our own TikTok Shop software to track products, creators and LIVEs. What is a TikTok Shop agency? →

Yes. Cipher Agency is a Gold rated TikTok Shop Partner, and we have worked directly with TikTok Shop’s management in the UK for four years.

Yes. We regularly launch brands from zero. C4 Energy had no TikTok Shop sales before us and became the best-selling energy drink on UK TikTok Shop. We launched Harringtons on 3 August 2026, and it is now the number one dog food brand on TikTok Shop.

£1 auction LIVEs are TikTok LIVE shopping streams where every lot starts at £1. TikTok pushes free traffic to auction LIVEs, so they can work with no ad spend. When Malibu Sun moved its LIVEs to £1 auctions, GMV per hour rose 6.1×. How we run £1 auction LIVEs →

GMV Max is TikTok Shop’s own advertising tool. You set a budget and a target return, and TikTok automatically shows your products to the shoppers most likely to buy, to grow total shop sales (GMV). We set up and run GMV Max for you, and optimise your shop so every pound of ad spend works as hard as possible. Read our GMV Max guide →

We start every shop with established creators. Before launch we research your category and shortlist the best creators in your niche, then send them samples. After the first month or so, the sales data shows exactly who and what sells, so we build on it and keep finding your next big seller. How our affiliate agency works →

Cipher Agency is based in Warrington, UK, with our own LIVE studios in the UK. We work with brands across the UK, and we have taken brands into TikTok Shop France and Germany.