Client: Mylee Beauty
Industry: Beauty & Cosmetics
Summary: Mylee Beauty had had a previous poor experience with another UK TikTok Shop live agency and had given up on lives. We worked with TikTok Shop to convince them to give it another go. In just two months of working together we generated just short of £100K worth of revenue through shoppable TikTok lives.
Key Stats:
– Improved Live GMV/PH by over 1,100%
– Over 2M product views generated
– Over 11M live impressions generated
How Cipher turned Mylee around: The most important aspect of the lives that we changed was the hero offer. Rather than trying to sell Mylee Gel Wraps, we went after more giftable & repeat purchase options. Our presenters also vastly improved the experience for any customer looking to purchase Mylee for the first time. Last but not least, the visual identity of the livestreams were overhauled to improve entry rate and ultimately sales.
Before Cipher:
After Cipher:
