Client: Little Rick
Industry: FMCG
Summary: Little Rick is the UK’s strongest legal CBD drink company. With over 32mg of high quality CBD per drink, it’s the perfect brand to launch on TikTok Shop. We were able to work directly with TikTok Shop to whitelist Little Rick as one of the first brands, outside of Trip, to be allowed to sell CBD drinks on the platform.
Key Stats:
– Over 2.1m views generated in less than 60 days.
– Profitable ROI achieved with 4 monthly figure budget
– Using only 124 samples for content creators
How Cipher scaled Little Rick: The goal from the onset was to beat Meta’s high cost of acquisitions. We outlined a plan that utilised our strong FMCG affiliate network, meaning less samples were required to acquire high revenue numbers. We spent a bit of time briefing the affiliates on exactly why Little Rick is the choice for CBD drinks. This resulted in high CTR & CTORs on TikTok Shop. So while most FMCG brands burn money on TikTok Shop chasing high revenue numbers. UK based Little Rick is using the platform as a sustainable and profitable way of acquiring new long term subscribers.